Morinda Citrifolia, Noni Stock Photography

Is a fruit-bearing tree in the coffee family, Rubiaceae. Its native range extends across Southeast Asia. The species is now cultivated throughout the tropics and widely naturalized.The strong-smelling fruit has been eaten as a famine food or staple food among some cultures, and has been used in traditional medicine. In the consumer market, it has been introduced as a supplement in various formats, such as capsules, skin products, and juices.