Migros, Swiss Supermarket Bran Chain In Switzerland Editorial Photo

Migros German pronunciation: [ˈmiÉ¡ro] is Switzerland`s largest retail company, its largest supermarket chain and largest employer. It is also one of the forty largest retailers in the world. It is structured in the form of a cooperative society the Federation of Migros Cooperatives, with more than two million members.It co-founded Turkey`s largest retailer, Migros Türk, which became independent of Migros Switzerland in 1975.The name comes from the French `mi` for half or mid-way and `gros`, which means wholesale. Thus the word connotes prices that are halfway between retail and wholesale. The logo of the company is a large orange M. Migros is often referred to as `der orange Riese`, i.e. `the orange giant` German: oranger Riese, French: géant orange, Italian: gigante arancio, an expression presumably borrowed from Germany, where Deutsche Telekom is often referred to as `der rosa Riese`, i.e. `the pink giant`