Historic Coca Cola Sign In Downtown Atlanta Editorial Image

This circular sign – which spans 33 feet in diameter – has served as a cultural landmark for both the city of Atlanta and Coca-Cola since 2003. It overlooks the spot where the first Coca-Cola was served at Jacob’s Pharmacy in 1886, and sits just behind Woodruff Park, named for the company’s longest-standing leader, Robert Woodruff. The gleaming red disc also towers over the downtown commercial district, which is home to dozens of companies and Georgia State University, and a stone’s throw from Atlanta’s premier sports, entertainment and convention venues and tourist attractions. The original was a three-part sign, consisting of a message that was rotated monthly, a 9 foot-tall neon trademark and an illuminated display of current events.It hung in Margaret Mitchell Square from 1932-1981, where it was a fixture during New Year`s Eve celebrations and displayed weather forecasts year round.It’s been in its current location ⁠— notably not far from the former Jacob’s Pharmacy, which first served Coke in 1886 ⁠— since 2003.