Porsche 901 (1963) - 91th Geneva International Motor Show 2024 Editorial Photo

Porsche 901 was the name originally intended for the Porsche 911. At the Internationale Automobil-Ausstellung (Frankfurt Motor Show) in Frankfurt in September 1963, Porsche presented its successor to the Porsche 356 as the 901. The 901 was renamed after French car maker Peugeot objected to Porsche using any three digit number where the middle number was 0, asserting ownership of the naming rights in key markets, and having already sold many models with that scheme. Porsche responded by simply replacing the middle 0 with a 1, calling the car the Porsche 911. "Quick Blue" was displayed at the Geneva Internationa Motor Show in 1964, featuring a wooden engine. It is the oldest existing Porsche 901 prototype and the only one equipped with 5-dials dashboard.