Swatch (sign and Florence reflexion in the window ) is subsidiary Montres Flik Flak SA design, manufacture, distribute and service wristwatches sold under the Swatch and Flik Flak brands. It is a subsidiary of the Swatch Group founded by Nicolas Hayek whose group launched the brand in 1983 with remarkable success and thereby culminating the end of the quartz crisis of the 1980s.