Guess Designer Clothing Store Editorial Photo

Entrance and logo of the upscale American clothing brand in Antwerp Belgium. This shop is their first digital boutique in the world,making the border between the physical and the digital world a little smaller. Every item in the boutique is fitted with its own identity chip, which when held in front of one of the in-store touch screens reveals more infomation about the garment and also shows the complete collection to which that garment belongs.