12th EIF REVLON Run/Walk For Women, NY Editorial Photo

Event: The 12th Annual EIF REVLON Run/Walk For Women, New York, USA Date: Saturday, May 2nd, 2009 On Saturday, May 2nd, 2009, more than 40,000 participants joined the 12th Annual EIF REVLON Run/Walk For Women in Times Square. It is a 5K Run/Walk which begins in Times Square and finishes in Central Park, with the purpose to raise awareness and critical funds for women's cancers research, treatment, counseling and outreach programs. BACKGROUND: Created in 1993 through the committed and collective efforts of the Entertainment Industry Foundation, Lilly Tartikoff, and Ronald O. Perelman, The EIF REVLON Run/Walk For Women has grown to become one of the nation’s largest 5K fundraising events. To date, the Run/Walks (LA/NY) have distributed nearly 55 million dollars for cancer research, treatment, counseling and outreach programs. Thanks in part to these funds, new treatments are being developed and lives are being saved.